Lydia Wanstall

Copy-editing and Proofreading

 
 
 

Corporate literature

A company’s corporate literature needs not only to give information to current customers and staff but also to attract potential new clients. In an age when consumers are bombarded with promotional material in the form of flyers, advertisements, newsletters, websites and so much more, organisations need to ensure that their message is clear, concise and engaging. It must also be consistent with the company’s brand image and house style, whether for distribution internally or externally.

Readership

An internal magazine or newsletter is just as much a company sales tool as an external advertisement – all corporate communications need to inspire confidence in the brand and product, whether their aim is to entice new customers or to inform current staff and engage them in the organisation’s strategy, challenges and successes.

Making it work

Sales and marketing documents need to grab the reader’s attention and retain it. A brief, coherent and logical expression of the benefits of the product, alongside eye-catching visuals, will serve this purpose more successfully than extensive explanations and overly technical details. The message needs to be memorable, but for the right reasons: plenty of readers will have vivid recollections of campaigns that stick in the memory because of a spelling mistake or other similar error.

Editing requirements

To ensure that a strong, relevant brand message is presented and errors avoided, an editor needs to:

  • ensure that the 5 Cs are adhered to – that the text is clear, correct, concise, comprehensible and consistent
  • eliminate errors in grammar, spelling, punctuation and formatting
  • ensure adherence to the house style
  • check that the language used is appropriate for the intended readership
  • remove repetition and unnecessary verbiage
  • check that the progression of ideas is logical and the argument coherent
  • ensure that the organisation’s intentions are communicated in an effective and professional way.

Testimonials

I first hired Lydia as a proofreader for a large multi-country market research programme in January 2011. I have been very impressed with Lydia's work - her excellent grasp of the English language, her eye for detail, her confidence in presenting queries and she is also very conscientious and easy to work with. I have hired Lydia again as she is an asset to the project team.

Alpa Virdi
Owner/Director at Spotlight Market Research & Editing

Lydia is one of the most trustworthy, dedicated and highly reliable editors/proofreaders I have ever known. As a regular client, I truly admire the state-of-the-art standard for her editing and proofreading. I have never, ever been disappointed with her output.

Shunzo Majima
Associate Professor at Hokkaido University, Japan

The great thing about your critique is you show me the bits I need to rethink rewrite or accept – it’s been about even on all three. I think it’s a baptism of fire for the book and will make it very robust.

Novelist